Does the Power of Marketing Equate to the Stupidity of the Public?

18 Jan

I am an iPod user. I couldn’t wait to see DVDs in Blu-Ray format. I believed (twice…mistakenly) that German cars would be better than Japanese (I was wrong!). The majority of us are powerfully influenced by marketing. Specifically it is impossible to miss the latest “bandwagon jumpers” from the food companies when there is yet another way made available to them to manipulate the public. How many unhealthy foods do you see labeled as “cholesterol-free, sugar-free, fat-free, blah-blah-blah”. Ok, so a food can be cholesterol free but does that mean it’s good for you? Fat-free…whoo-hoo…balance that with “stocked with calories from a gazillion sugar calories” and who really cares. It shouldn’t be that difficult to have a gut-level instinct around what’s good and what’s bad to put in your mouth and down to your stomach. I DO put bad stuff in there…chocolate, french fries etc. but I am under not under an illusion that they might be bad for me…I know they are…but moderation and life balance takes care of that.

Why the rant? Trans-fat. TRANS-FAT!!! Ok, so there’s science to the outcries to remove it from food. Personally I prefer butter over margarine now despite the “butter is bad for you…eat this pot of chemistry called margarine” pitches over the years. And yes..I listened and ate chemistry for a long time. It’s not the science behind trans fat that worries me …it’s the vampire marketers using it to their advantage. Look at the image below. Why the hell are they labeling 100% sugar as Trans-fat free? Don’t the public know that sugar isn’t fat? Does labeling it trans-fat free make a bag of pure sugar good for you? Whoo-hoo..grab a spoon. Come on people…wake up. Manipulation is the art of the marketer. What’s next …a bottle of water labeled as trans-fat free, sugar free, cholesterol free? Maybe it IS appropriate to label a GLASS BOTTLE of water as “plasticizer free”…take a whiff of a PLASTIC bottle of water when it’s sat in the car for a week. Let’s not be sheeple to the marketers…



Posted by on January 18, 2008 in Uncategorized


2 Responses to Does the Power of Marketing Equate to the Stupidity of the Public?

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.