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How important is my participation in driving traffic to my Kudos Articles?

17 Jul

I have been working with the Kudos platform for a few weeks now…see here.  Two weeks ago I chose to run an experiment. Here it is… (you may want to watch the video on the previous post first to understand what enriching an article is and I why I feel the platform is of value)

1)      I enriched an article that I had authored in 2013. GENERALLY after I enrich an article I tweet it out and then look for the response… you can see some of the results below for the articles I have done…I am starting from most recent and going back to the 80s but with 150 articles to do it’s a long journey…

kudos1

The important stats to take a look at are Kudos views, clickthroughs and Share referrals. ULTIMATELY we want clickthroughs and views on the publisher platform. Kudos views are good but Share Referrals are very useful I believe. In the list below notice that for the fifth article in the list that the  referrals are ZERO and the Kudos Views are low relative to the others….but this is the only one I haven’t “shared”…i.e. no tweets and no facebook posts. My hypothesis was “Ok, so it’s not Kudos itself that is helping to drive the views/shares/clickthroughs but MY work to share…Can I prove this?”

2)      In order to prove the hypothesis…and I think it’s done…I did the following.

  1. Choose one article that had been on Kudos for a while and had low views/shares (all do that have not been enriched)
  2. Enrich the article in increments and see if it makes a difference…see the A’s shown on the chart below as those are enriching activities
  3. Monitor the views and see if any enriching activities made a difference.
  4. Wait two weeks and share the article and see what happens

kudos2

3)      The chart below proves the point.

  1. Enrichment, while useful for me as it helps aggregate information of value to the article, does NOTHING to drive attention to the article…i.e. the community doesn’t know what I’ve done without me telling them
  2. Once I share then BOOM…views/accesses/share referrals go through the roof. I went from 7 to 42 Kudos views in <2 hours

kudos3So, an article languished on Kudos for two weeks with no real traffic. I enriched it…no real impact. Not until I released out to my networks, and it got retweeted and passed on to others did traffic increase. I have fairly good followings on the different social network tools built up over a number of years. But what will Kudos do for those people who don’t use Facebook or Twitter? Yes they can enrich the article but the only way to let people know then is via email. Pushing the Kudos articles out to networks on an authors behalf would be very useful of course. Things will get exciting if and when Kudos uses intelligent algorithms to deliver updates to people interested in specific article topics. Google Scholar Citations does this for me now…it uses my published articles to provide me with notifications and pointers to related articles, not just articles that cite me. If Kudos could send me an email with “You might be interested in these new articles claimed on Kudos…” then that may be of value also. I think a Follow button would make sense whereby I can follow an article and if it is enriched further by the author I am informed by Kudos regarding what new enrichment is added.

 

 

About tony

Antony (Tony) J. Williams received his BSc in 1985 from the University of Liverpool (UK) and PhD in 1988 from the University of London (UK). His PhD research interests were in studying the effects of high pressure on molecular motions within lubricant related systems using Nuclear Magnetic Resonance. He moved to Ottawa, Canada to work for the National Research Council performing fundamental research on the electron paramagnetic resonance of radicals trapped in single crystals. Following his postdoctoral position he became the NMR Facility Manager for Ottawa University. Tony joined the Eastman Kodak Company in Rochester, New York as their NMR Technology Leader. He led the laboratory to develop quality control across multiple spectroscopy labs and helped establish walk-up laboratories providing NMR, LC-MS and other forms of spectroscopy to hundreds of chemists across multiple sites. This included the delivery of spectroscopic data to the desktop, automated processing and his initial interests in computer-assisted structure elucidation (CASE) systems. He also worked with a team to develop the worlds’ first web-based LIMS system, WIMS, capable of allowing chemical structure searching and spectral display. With his developing cheminformatic skills and passion for data management he left corporate America to join a small start-up company working out of Toronto, Canada. He joined ACD/Labs as their NMR Product Manager and various roles, including Chief Science Officer, during his 10 years with the company. His responsibilities included managing over 50 products at one time prior to developing a product management team, managing sales, marketing, technical support and technical services. ACD/Labs was one of Canada’s Fast 50 Tech Companies, and Forbes Fast 500 companies in 2001. His primary passions during his tenure with ACD/Labs was the continued adoption of web-based technologies and developing automated structure verification and elucidation platforms. While at ACD/Labs he suggested the possibility of developing a public resource for chemists attempting to integrate internet available chemical data. He finally pursued this vision with some close friends as a hobby project in the evenings and the result was the ChemSpider database (www.chemspider.com). Even while running out of a basement on hand built servers the website developed a large community following that eventually culminated in the acquisition of the website by the Royal Society of Chemistry (RSC) based in Cambridge, United Kingdom. Tony joined the organization, together with some of the other ChemSpider team, and became their Vice President of Strategic Development. At RSC he continued to develop cheminformatics tools, specifically ChemSpider, and was the technical lead for the chemistry aspects of the Open PHACTS project (http://www.openphacts.org), a project focused on the delivery of open data, open source and open systems to support the pharmaceutical sciences. He was also the technical lead for the UK National Chemical Database Service (http://cds.rsc.org/) and the RSC lead for the PharmaSea project (http://www.pharma-sea.eu/) attempting to identify novel natural products from the ocean. He left RSC in 2015 to become a Computational Chemist in the National Center of Computational Toxicology at the Environmental Protection Agency where he is bringing his skills to bear working with a team on the delivery of a new software architecture for the management and delivery of data, algorithms and visualization tools. The “Chemistry Dashboard” was released on April 1st, no fooling, at https://comptox.epa.gov, and provides access to over 700,000 chemicals, experimental and predicted properties and a developing link network to support the environmental sciences. Tony remains passionate about computer-assisted structure elucidation and verification approaches and continues to publish in this area. He is also passionate about teaching scientists to benefit from the developing array of social networking tools for scientists and is known as the ChemConnector on the networks. Over the years he has had adjunct roles at a number of institutions and presently enjoys working with scientists at both UNC Chapel Hill and NC State University. He is widely published with over 200 papers and book chapters and was the recipient of the Jim Gray Award for eScience in 2012. In 2016 he was awarded the North Carolina ACS Distinguished Speaker Award.
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Posted by on July 17, 2014 in Kudos

 

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