I have been working with the Kudos platform for a few weeks now…see here. Two weeks ago I chose to run an experiment. Here it is… (you may want to watch the video on the previous post first to understand what enriching an article is and I why I feel the platform is of value)
1) I enriched an article that I had authored in 2013. GENERALLY after I enrich an article I tweet it out and then look for the response… you can see some of the results below for the articles I have done…I am starting from most recent and going back to the 80s but with 150 articles to do it’s a long journey…
The important stats to take a look at are Kudos views, clickthroughs and Share referrals. ULTIMATELY we want clickthroughs and views on the publisher platform. Kudos views are good but Share Referrals are very useful I believe. In the list below notice that for the fifth article in the list that the referrals are ZERO and the Kudos Views are low relative to the others….but this is the only one I haven’t “shared”…i.e. no tweets and no facebook posts. My hypothesis was “Ok, so it’s not Kudos itself that is helping to drive the views/shares/clickthroughs but MY work to share…Can I prove this?”
2) In order to prove the hypothesis…and I think it’s done…I did the following.
- Choose one article that had been on Kudos for a while and had low views/shares (all do that have not been enriched)
- Enrich the article in increments and see if it makes a difference…see the A’s shown on the chart below as those are enriching activities
- Monitor the views and see if any enriching activities made a difference.
- Wait two weeks and share the article and see what happens
3) The chart below proves the point.
- Enrichment, while useful for me as it helps aggregate information of value to the article, does NOTHING to drive attention to the article…i.e. the community doesn’t know what I’ve done without me telling them
- Once I share then BOOM…views/accesses/share referrals go through the roof. I went from 7 to 42 Kudos views in <2 hours
So, an article languished on Kudos for two weeks with no real traffic. I enriched it…no real impact. Not until I released out to my networks, and it got retweeted and passed on to others did traffic increase. I have fairly good followings on the different social network tools built up over a number of years. But what will Kudos do for those people who don’t use Facebook or Twitter? Yes they can enrich the article but the only way to let people know then is via email. Pushing the Kudos articles out to networks on an authors behalf would be very useful of course. Things will get exciting if and when Kudos uses intelligent algorithms to deliver updates to people interested in specific article topics. Google Scholar Citations does this for me now…it uses my published articles to provide me with notifications and pointers to related articles, not just articles that cite me. If Kudos could send me an email with “You might be interested in these new articles claimed on Kudos…” then that may be of value also. I think a Follow button would make sense whereby I can follow an article and if it is enriched further by the author I am informed by Kudos regarding what new enrichment is added.