Can I use Social Networking Tools to Awaken Old Articles?

18 Nov

I am running a number of experiments right now on behalf of my friend and colleague Will Russell to see what ammunition I can give him for a presentation later this week. I am already running the experiment detailed here “Running an Experiment Regarding Growing AltMetrics Using Kudos” and the data is clear…it’s working. But what I think is working is that I am simply claiming articles on Kudos, enriching them as appropriate and I am doing the work to push the info out to the social networks…sharing it via email, Facebook and Twitter. I ran some bland tweets and facebook posts about some articles and got the expected resulted..low altmetric scores. I got a little creative about our article on Fuzzy Structure Generation and some quips about pulling my hair out over the science etc. and boom Altmetrics score went up dramatically. I am about to spike it again I hope with another tweet. This is simply pushing up the Altmetric score with NO INDICATION that anyone read the article, cared about the science, or even looked at it. So this does beg the question whether or not an increase in the Altmetric score means anything but this is a different conversation and one that has happened many times. This experiment is simply showing how important my own involvement is is shifting things along…well that’s my interpretation at least.

Now what I want to do is to NOT use Kudos to push out the social networking posts etc but simply do the work away from the platform and see whether the Altmetric score grows, and how fast can I move it. I have a whole set of articles regarding Electron Paramagnetic Resonance that are hard to make exciting. But the one on eight carbon alkyl chains and molecular motions is a good one so I have chosen that one to shift. Notice LOW kudos views and no Altmetric score…last column.



It’s from 1990 and, from my point of view, this was MY breakthrough work in my thesis…I was able to learn a lot about what it means to be a scientist, to develop a hypothesis and analyze data. I am very proud of this work….

May the experiment begin….



About tony

Antony (Tony) J. Williams received his BSc in 1985 from the University of Liverpool (UK) and PhD in 1988 from the University of London (UK). His PhD research interests were in studying the effects of high pressure on molecular motions within lubricant related systems using Nuclear Magnetic Resonance. He moved to Ottawa, Canada to work for the National Research Council performing fundamental research on the electron paramagnetic resonance of radicals trapped in single crystals. Following his postdoctoral position he became the NMR Facility Manager for Ottawa University. Tony joined the Eastman Kodak Company in Rochester, New York as their NMR Technology Leader. He led the laboratory to develop quality control across multiple spectroscopy labs and helped establish walk-up laboratories providing NMR, LC-MS and other forms of spectroscopy to hundreds of chemists across multiple sites. This included the delivery of spectroscopic data to the desktop, automated processing and his initial interests in computer-assisted structure elucidation (CASE) systems. He also worked with a team to develop the worlds’ first web-based LIMS system, WIMS, capable of allowing chemical structure searching and spectral display. With his developing cheminformatic skills and passion for data management he left corporate America to join a small start-up company working out of Toronto, Canada. He joined ACD/Labs as their NMR Product Manager and various roles, including Chief Science Officer, during his 10 years with the company. His responsibilities included managing over 50 products at one time prior to developing a product management team, managing sales, marketing, technical support and technical services. ACD/Labs was one of Canada’s Fast 50 Tech Companies, and Forbes Fast 500 companies in 2001. His primary passions during his tenure with ACD/Labs was the continued adoption of web-based technologies and developing automated structure verification and elucidation platforms. While at ACD/Labs he suggested the possibility of developing a public resource for chemists attempting to integrate internet available chemical data. He finally pursued this vision with some close friends as a hobby project in the evenings and the result was the ChemSpider database ( Even while running out of a basement on hand built servers the website developed a large community following that eventually culminated in the acquisition of the website by the Royal Society of Chemistry (RSC) based in Cambridge, United Kingdom. Tony joined the organization, together with some of the other ChemSpider team, and became their Vice President of Strategic Development. At RSC he continued to develop cheminformatics tools, specifically ChemSpider, and was the technical lead for the chemistry aspects of the Open PHACTS project (, a project focused on the delivery of open data, open source and open systems to support the pharmaceutical sciences. He was also the technical lead for the UK National Chemical Database Service ( and the RSC lead for the PharmaSea project ( attempting to identify novel natural products from the ocean. He left RSC in 2015 to become a Computational Chemist in the National Center of Computational Toxicology at the Environmental Protection Agency where he is bringing his skills to bear working with a team on the delivery of a new software architecture for the management and delivery of data, algorithms and visualization tools. The “Chemistry Dashboard” was released on April 1st, no fooling, at, and provides access to over 700,000 chemicals, experimental and predicted properties and a developing link network to support the environmental sciences. Tony remains passionate about computer-assisted structure elucidation and verification approaches and continues to publish in this area. He is also passionate about teaching scientists to benefit from the developing array of social networking tools for scientists and is known as the ChemConnector on the networks. Over the years he has had adjunct roles at a number of institutions and presently enjoys working with scientists at both UNC Chapel Hill and NC State University. He is widely published with over 200 papers and book chapters and was the recipient of the Jim Gray Award for eScience in 2012. In 2016 he was awarded the North Carolina ACS Distinguished Speaker Award.
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Posted by on November 18, 2014 in AltMetrics, Kudos


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