Why Have I Pushed so Much Traffic To Twitter This Weekend? GAMING or SAVVY?

27 Nov

Next Tuesday, November 29th, I am leading a two hour workshop as described here:

The NC-ACS together with RTI International is excited to provide dinner and a workshop titled “Building an Online Profile Using Social Networking and Amplification Tools for Scientists”!

DATE AND TIME: Tue, November 29, 2016, 6:00 PM – 9:00 PM EST

LOCATION: The Frontier, 800 Park Offices Drive, Triangle, NC 27709

The event includes dinner from The Farmery starting at 6PM! The workshop will begin promptly at 6:30PM.

Please note to bring your computer and let our Speaker, Antony Williams, help you build your online profile!

Space is limited!  Please register here:

In advance of that gathering I was fortunate to have two papers published last week and I wanted to show how I could use Social Media to drive attention, views, downloads and altmetrics to those papers. They are:

Programmatic conversion of crystal structures into 3D printable files using Jmol at


An automated curation procedure for addressing chemical errors and inconsistencies in public datasets used in QSAR modelling at

I started pushing the 3D printing article out on Friday morning and noticed a surge in attention early in the day and it continued throughout the day. I kept attention going throughout the weekend and saw less attention and while it is possible that I saturated my network of connections I think what is more likely is people are simply away from their computers at the weekend and Twitter will get less attention from the overall network. That’s my hypothesis, yet to be proven. It SHOULD be noted that the initial surge in AltMetrics came from the publisher themselves when they pushed it out for us as authors. See I suggest making sure your PUBLISHER is pushing out your article via Twitter as part of their service. And BOOK PUBLISHERS should be using Twitter in the same way.

For the automated curation procedure for data curation and QSAR modeling paper I FOUND that on Friday night about midnight….as I kept checking back to see when it was finally published. (Emails to authors would be a good idea don’t you think?). I pushed that out after midnight on Friday and the attention, and corresponding AltMetrics are way less than for the 3D article. Maybe it’s because the article is less interesting (but I don’t agree with that for my network). Maybe, and more likely I think, is Friday night release and throughout Saturday has less overall Twitter attention (see original hypothesis). But it could be I simply saturated the network with my first 3D printing posting. It’s not possible to tease this out with this one experiment so there will be others. Maybe the study has already been done???

In any case the 3D printing one has good altmetric scores now (40 as of 12:50pm on Sunday) and the QSAR modeling paper is lagging (a score of 4). I think a big contribution to the lagging altmetrics for the QSAR modeling paper is the fact that SAR and QSAR in Environmental Research from Taylor and Francis may not have much of a following and may not tweet out the article directly (the last comments I saw about SAR and QSAR on Twitter were mostly in 2013) . One other MAJOR contributing factor may be that JChemInf is FULLY Open Access and our 3D article is fully Open. The SAR and QSAR article in Taylor and Francis has an Open Access option and we didn’t use it, yet. Again, just hypotheses.

Thanks to @JChemInf for doing their job well re. pushing it out to Twitter.I think it helped….


About tony

Founder of ChemZoo Inc., the host of ChemSpider ( ChemSpider is an open access online database of chemical structures and property transaction based services to enable chemists around the world to data mine chemistry databases. The Royal Society of Chemistry acquired ChemSpider in May 2009. Presently working as a consortium member of the OpenPHACTS IMI project ( This focuses on how drug discovery can utilize semantic technologies to improve decision making and brings together 22 European team members to develop an infrastructure to link together public and private data for the drug discovery community. I am also involved with the PharmaSea FP7 project ( trying to identify new classes of marine natural products with potential pharmacological activity. I am also one of the hosts for three wikis for Science: ScientistsDB, SciMobileApps and SciDBs. Over the past decade I held many responsibilities including the direction of the development of scientific software applications for spectroscopy and general chemistry, directing marketing efforts, sales and business development collaborations for the company. Eight years experience of analytical laboratory leadership and management. Experienced in experimental techniques, implementation of new NMR technologies, walk-up facility management, research and development, manufacturing support and teaching. Ability to provide situation analysis, creative solutions and establish good working relationships. Prolific author with over a 150 peer-reviewed scientific publications, 3 patents and over 300 public presentations. Specialties Leadership in the domain of free access Chemistry, Product and project management, Organizational and Leadership development, Competitive analysis and Business Development, Entrepreneurial.

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