Why Have I Pushed so Much Traffic To Twitter This Weekend? GAMING or SAVVY?

27 Nov

Next Tuesday, November 29th, I am leading a two hour workshop as described here:

The NC-ACS together with RTI International is excited to provide dinner and a workshop titled “Building an Online Profile Using Social Networking and Amplification Tools for Scientists”!

DATE AND TIME: Tue, November 29, 2016, 6:00 PM – 9:00 PM EST

LOCATION: The Frontier, 800 Park Offices Drive, Triangle, NC 27709

The event includes dinner from The Farmery starting at 6PM! The workshop will begin promptly at 6:30PM.

Please note to bring your computer and let our Speaker, Antony Williams, help you build your online profile!

Space is limited!  Please register here:

In advance of that gathering I was fortunate to have two papers published last week and I wanted to show how I could use Social Media to drive attention, views, downloads and altmetrics to those papers. They are:

Programmatic conversion of crystal structures into 3D printable files using Jmol at


An automated curation procedure for addressing chemical errors and inconsistencies in public datasets used in QSAR modelling at

I started pushing the 3D printing article out on Friday morning and noticed a surge in attention early in the day and it continued throughout the day. I kept attention going throughout the weekend and saw less attention and while it is possible that I saturated my network of connections I think what is more likely is people are simply away from their computers at the weekend and Twitter will get less attention from the overall network. That’s my hypothesis, yet to be proven. It SHOULD be noted that the initial surge in AltMetrics came from the publisher themselves when they pushed it out for us as authors. See I suggest making sure your PUBLISHER is pushing out your article via Twitter as part of their service. And BOOK PUBLISHERS should be using Twitter in the same way.

For the automated curation procedure for data curation and QSAR modeling paper I FOUND that on Friday night about midnight….as I kept checking back to see when it was finally published. (Emails to authors would be a good idea don’t you think?). I pushed that out after midnight on Friday and the attention, and corresponding AltMetrics are way less than for the 3D article. Maybe it’s because the article is less interesting (but I don’t agree with that for my network). Maybe, and more likely I think, is Friday night release and throughout Saturday has less overall Twitter attention (see original hypothesis). But it could be I simply saturated the network with my first 3D printing posting. It’s not possible to tease this out with this one experiment so there will be others. Maybe the study has already been done???

In any case the 3D printing one has good altmetric scores now (40 as of 12:50pm on Sunday) and the QSAR modeling paper is lagging (a score of 4). I think a big contribution to the lagging altmetrics for the QSAR modeling paper is the fact that SAR and QSAR in Environmental Research from Taylor and Francis may not have much of a following and may not tweet out the article directly (the last comments I saw about SAR and QSAR on Twitter were mostly in 2013) . One other MAJOR contributing factor may be that JChemInf is FULLY Open Access and our 3D article is fully Open. The SAR and QSAR article in Taylor and Francis has an Open Access option and we didn’t use it, yet. Again, just hypotheses.

Thanks to @JChemInf for doing their job well re. pushing it out to Twitter.I think it helped….


About tony

Antony (Tony) J. Williams received his BSc in 1985 from the University of Liverpool (UK) and PhD in 1988 from the University of London (UK). His PhD research interests were in studying the effects of high pressure on molecular motions within lubricant related systems using Nuclear Magnetic Resonance. He moved to Ottawa, Canada to work for the National Research Council performing fundamental research on the electron paramagnetic resonance of radicals trapped in single crystals. Following his postdoctoral position he became the NMR Facility Manager for Ottawa University. Tony joined the Eastman Kodak Company in Rochester, New York as their NMR Technology Leader. He led the laboratory to develop quality control across multiple spectroscopy labs and helped establish walk-up laboratories providing NMR, LC-MS and other forms of spectroscopy to hundreds of chemists across multiple sites. This included the delivery of spectroscopic data to the desktop, automated processing and his initial interests in computer-assisted structure elucidation (CASE) systems. He also worked with a team to develop the worlds’ first web-based LIMS system, WIMS, capable of allowing chemical structure searching and spectral display. With his developing cheminformatic skills and passion for data management he left corporate America to join a small start-up company working out of Toronto, Canada. He joined ACD/Labs as their NMR Product Manager and various roles, including Chief Science Officer, during his 10 years with the company. His responsibilities included managing over 50 products at one time prior to developing a product management team, managing sales, marketing, technical support and technical services. ACD/Labs was one of Canada’s Fast 50 Tech Companies, and Forbes Fast 500 companies in 2001. His primary passions during his tenure with ACD/Labs was the continued adoption of web-based technologies and developing automated structure verification and elucidation platforms. While at ACD/Labs he suggested the possibility of developing a public resource for chemists attempting to integrate internet available chemical data. He finally pursued this vision with some close friends as a hobby project in the evenings and the result was the ChemSpider database ( Even while running out of a basement on hand built servers the website developed a large community following that eventually culminated in the acquisition of the website by the Royal Society of Chemistry (RSC) based in Cambridge, United Kingdom. Tony joined the organization, together with some of the other ChemSpider team, and became their Vice President of Strategic Development. At RSC he continued to develop cheminformatics tools, specifically ChemSpider, and was the technical lead for the chemistry aspects of the Open PHACTS project (, a project focused on the delivery of open data, open source and open systems to support the pharmaceutical sciences. He was also the technical lead for the UK National Chemical Database Service ( and the RSC lead for the PharmaSea project ( attempting to identify novel natural products from the ocean. He left RSC in 2015 to become a Computational Chemist in the National Center of Computational Toxicology at the Environmental Protection Agency where he is bringing his skills to bear working with a team on the delivery of a new software architecture for the management and delivery of data, algorithms and visualization tools. The “Chemistry Dashboard” was released on April 1st, no fooling, at, and provides access to over 700,000 chemicals, experimental and predicted properties and a developing link network to support the environmental sciences. Tony remains passionate about computer-assisted structure elucidation and verification approaches and continues to publish in this area. He is also passionate about teaching scientists to benefit from the developing array of social networking tools for scientists and is known as the ChemConnector on the networks. Over the years he has had adjunct roles at a number of institutions and presently enjoys working with scientists at both UNC Chapel Hill and NC State University. He is widely published with over 200 papers and book chapters and was the recipient of the Jim Gray Award for eScience in 2012. In 2016 he was awarded the North Carolina ACS Distinguished Speaker Award.

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